Background

America's Largest Podcast Audience Marketplace!

Podcasts are the fastest growing form of audio today, reaching 67 million people in the United States every month and Audiology represents the single largest supply of podcast inventory. PodWave contains over 2,000 different programs, including the top 3 Non-NPR podcasters. PodWave provides media buyers targeted dynamic ad insertion (pre, mid & post roll) allowing for campaigns to run based on the number of impressions served as opposed to downloads or sponsorships which lack in scale and measurement!

About PodWave

PodWave is an exclusive marketplace with inventory from only the most reputable publishers. Every single program is vetted for quality and brand safety.

100% Premium Programming

2000+ Quality Shows

210 DMAs with Local Content

15 IAB Categorized Verticals

By The Numbers

PodWave was built to provide a salable and addressable programmatic solution for podcasting. Audiology is the only platform offering dynamic ad insertion where buyers can transact based on unique people and impressions!

22M Unique Listeners

140 Million Impressions

75% Listen Between 6am-8PM

55% Streamed vs Downloaded

80% Listen Monday-Friday

Consumer Lifestyle Targeting

Clients can target audiences by specific segments including: contextual category, location,  format, genre, publisher type, first- or third-party data, demographic or behavioral segments, and more.

Contextual

Arts & Culture, Entertainment, News & Politics, Sports & Recreation, Family & Parenting

Demographic

Age, Gender, Household Income

Behaviours

Lifelong Learners, News Junkies, Information Seekers

Technology

Device type, IP, Browser, Referring Site, OS

Time & Weather

Time of Day, Temperature, Weather Conditions

Geographic

City, Country, Region, Postal Code, Geo Fence, Point of Interest