Podcasts are the fastest growing form of audio today, reaching 67 million people in the United States every month and Audiology represents the single largest supply of podcast inventory. PodWave contains over 2,000 different programs, including the top 3 Non-NPR podcasters. PodWave provides media buyers targeted dynamic ad insertion (pre, mid & post roll) allowing for campaigns to run based on the number of impressions served as opposed to downloads or sponsorships which lack in scale and measurement!
Select Podcast Publishers
PodWave is an exclusive marketplace with inventory from only the most reputable publishers. Every single program is vetted for quality and brand safety.
100% Premium Programming
2000+ Quality Shows
210 DMAs with Local Content
15 IAB Categorized Verticals
By The Numbers
PodWave was built to provide a salable and addressable programmatic solution for podcasting. Audiology is the only platform offering dynamic ad insertion where buyers can transact based on unique people and impressions!
22M Unique Listeners
140 Million Impressions
75% Listen Between 6am-8PM
55% Streamed vs Downloaded
80% Listen Monday-Friday
Consumer Lifestyle Targeting
Clients can target audiences by specific segments including: contextual category, location, format, genre, publisher type, first- or third-party data, demographic or behavioral segments, and more.
Arts & Culture, Entertainment, News & Politics, Sports & Recreation, Family & Parenting
Age, Gender, Household Income
Lifelong Learners, News Junkies, Information Seekers
Device type, IP, Browser, Referring Site, OS
Time & Weather
Time of Day, Temperature, Weather Conditions
City, Country, Region, Postal Code, Geo Fence, Point of Interest