Form Test

Background

Creative Services

No Audio Assets? No Problem!

Audiology provides creative services for our clients which can include:

  • Commercial audio production
  • Copyrighting and script writing
  • Voice-over talent with auditions
  • Audio transformation of video assets
  • Connected devices and smart speaker creative
  • Tagging
  • Measurement and tracking using 3rd parties.

Audiology’s proprietary software builds the clearest audio ads. Through our unique ad insertion technology, we ensure that audio as creative’s are matched to the audio content’s encoding bitrate and volume levels. Messages are heard loud and clear!

Click on images for examples of ads we have created!

Give us a little direction.
We got this!

    Full Name

    Advertiser

    Agency

    Email

    Phone Number

    Gender (choose 1)

    MaleFemale

    Age (choose 1)

    TEEN (A 13 - 17)YOUNG ADULT (A 18-32)ADULT (A 33-47)MATURE ADULT (A 48-67)SENIOR (A 68+)

    Directional Words
    STYLE
    (choose 1)

    PACING
    (choose 1)

    ADDITIONAL DIRECTION
    (choose 2)

    CONVERSATIONALANNOUNCER

    ENERGETICLAID-BACK

    PROMOTIONALSOOTHINGFUNINFORMATIVESINCEREREFINEDEXCITEDCOOLUPBEAT

    FINAL Script

    :15 ad = ~40 words

    :30 ad = ~80 words

    :45 ad = ~120 words

    Pronunciation Notes

    Target Audience

    Additional Notes & Resources

    Have you previously advertised with Audiology and would like to:

    Use the same voice talent (name of previous voice talent: )

    Use a different voice talent (name of previous voice talent NOT to use: )

    Not Applicable

    MUSIC

    Audiology is happy to supply a music bed to play under the voiceover in your audio ad. Including a music bed could take an additional day for production.

    You may also provide your own music bed if you have secured the licensing rights.

    • Please provide in WAV, or AIF format.
    • Audiology will place under the voice over copy.
    Music Tempo (choose 1)

    SLOW, MELLOWMEDIUM-PACEDFAST, UPBEAT

    Music Genre (choose 1)

    ClassicalJazzRockDance/ElectronicSalsaCelticHip-HopOther:

    Instrumentation (choose 1)

    Are there specific instruments you would like featured?

    PianoGuitarStringsHornsDrumsOther:

    Additional Notes / References

    Anything that could be potentially useful

    How old is your audience?

    Is this for men, women, or both?

    Do you have some verbiage you’d like to use?

    Who would you like to hear this message?

    How do you want it to sound?

    Any other thoughts?

    Background

    Creative Best Practices

    Our creative team specializes in crafting audio ads optimized to resonate with the listener through a personal, targeted listening experience. From strategic, imaginative script ideation to dynamic sound design and production, our team takes pride in creating audio advertising that’s innovative, relevant and effective.

    Growth of Digital Audio

    Digital Audio has massive reach and growing penetration among internet users: Audiology reaches over 140 Million Monthly Unique Listeners.

     

     

    High Impact Digital Audio

    Advertisers can choose to target Consumers specifically based on content, daypart, geographic location, and other criteria. Dynamically inserted ads can be served across a range of verticals, and targeted to a particular audience, time period, or reach and frequency objective.

    Maximize Effectiveness

    Execute a true 1 to 1 engagement with consumers. No need to interact with device to engage with the digital message. Ads are on when screens are not.

    Considerations for Digital Audio Advertising Campaigns

    → Create an “audio first” environment with your message—connect with the listener through audio messaging.
    → Use creative that is specific to digital audio.
    → Use creative that is memorable and entertaining. Features may include Jingles or Sonic Identifiers

    More Considerations for Digital Audio Advertising Campaigns

    → Recognize the fact that the screen may in fact be turned off or not exist at all. Calls to action should not rely on a screen activation or companion banner interaction.
    → Create enticing offers that enable easy purchase decisions. Thought Starters: Sweepstakes & Coupon Codes, Social Integration through Photo Uploads and #Hashtags, Retailer Details, etc…

    Maximize Messaging

    Repurpose current traditional radio messaging for more consistent message delivery across multiple media platforms. Access consumers across more than 120 consumer electronics including Voice Assistants such as Amazon Alexa and Google Home.

    Creative Requirements

    Audio Creative Requirements
    File Formats Accepted Initial Dimensions (WxH in pixels) Expansion Allowed? Lengths Bitrate Max File Size Max Frame rate Impression Tracker Click Tracker 3rd Party Serving Allowed? Asset Delivery Deadline
    Audio (Pre, Mid, Post Roll)
    MP3, .MP4, .AAC, .WAV, .OGG N/A No :15 & :30 (:60 per request) 196k mbs 100MB N/A Yes No No 2 days
    Standard Banners/Mobile/Tablet
    HTML, Jpeg, Gif 300×250 No Static jpg back up N/A 150k 24 fps Yes Yes Yes 2 days
    HTML, Jpeg, Gif 300×50 No Static jpg back up N/A 50k 24 fps Yes Yes Yes 2 days
    HTML, Jpeg, Gif 320×50 No Static jpg back up N/A 50k 24 fps Yes Yes Yes 2 days
    DISPLAY CREATIVE OPPORTUNITY
    Creative dimensions File types File size Third party impression tracking pixel (optional) Click tracker (optional)
    300×250 JPEG, GIF, HTML  Maximum 2MB Yes Yes

    Tracking & Measurement

    As with other mediums, there are numerous ways to evaluate the success of a Digital Audio advertising campaign. The Audio advertising space was first really put to significant use by the Direct Response (DR) community. DR advertisers track ad effectiveness in digital audio similarly to how they track other media — with custom offer codes, vanity URLs, and/or phone numbers (with those first two options being far more common than the third). DR companies can track success easily, because they can directly attribute sales to individual podcasts through those codes and URLs.