Founded in 2017, Audiology was established to meet the needs of today’s digital media buyer. Having recognized programmatic as the preferred method of transacting media, we noticed that data driven digital audio components were missing from too many programmatic media plans. That’s why we created Audiology, a new company managed by seasoned digital experts to become the center of excellence for programmatic digital audio sales. Audiology’s charter is to educate the programmatic buying community and fill the digital audio gap in programmatic media plans. Working in coordination with Katz Media Group and AdsWizz Inc., Audiology recently signed an exclusive deal to represent the AdWave and PodWave marketplaces, the two largest sources of programmatic audio available today.