[vc_row foundry_padding=”pt180 pb180 pt-xs-80 pb-xs-80″ css=”.vc_custom_1520875218701{padding-top: 113px !important;padding-bottom: 94px !important;background-image: url(http://katzaudiology.wpengine.com/wp-content/uploads/2018/03/studio-session.jpg?id=2007) !important;}”][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”Creative Services” font_container=”tag:h1|font_size:65|text_align:center|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” el_class=”extra-bold”][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”No Audio Assets? No Problem!” font_container=”tag:h2|text_align:center|color:%231b1b1b” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1538592902039{padding-right: 50px !important;padding-left: 50px !important;}”][vc_column_text css=”.vc_custom_1542890444851{padding-right: 200px ;padding-left: 200px;}”]
Audiology provides creative services for our clients which can include:
- Commercial audio production
- Copyrighting and script writing
- Voice-over talent with auditions
- Audio transformation of video assets
- Connected devices and smart speaker creative
- Tagging
- Measurement and tracking using 3rd parties.
Audiology’s proprietary software builds the clearest audio ads. Through our unique ad insertion technology, we ensure that audio as creative’s are matched to the audio content’s encoding bitrate and volume levels. Messages are heard loud and clear!
[/vc_column_text][vc_empty_space][vc_custom_heading text=”Click on images for examples of ads we have created!” font_container=”tag:h2|text_align:center|color:%231b1b1b” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1542890460639{padding-right: 50px !important;padding-left: 50px !important;}”][vc_row_inner][vc_column_inner width=”1/3″][foundry_video_popup mpfour=”http://katzaudiology.wpengine.com/wp-content/uploads/2018/10/Carnival-Atlanta_The-River-Classic-Rock.mp4″ image=”2395″][/vc_column_inner][vc_column_inner width=”1/3″][foundry_video_popup mpfour=”http://katzaudiology.wpengine.com/wp-content/uploads/2018/10/BBCM_Health-Fitness-and-Wellness-Podcast.mp4″ image=”2394″][/vc_column_inner][vc_column_inner width=”1/3″][foundry_video_popup mpfour=”http://katzaudiology.wpengine.com/wp-content/uploads/2018/10/Scotts-Lawn_Fix-it-Podcast.mp4″ image=”2396″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row foundry_padding=”pb0″ css=”.vc_custom_1539097865917{margin-top: -60px !important;}”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_custom_heading text=”Give us a little direction.
We got this!” font_container=”tag:h2|text_align:center|color:%23000000″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeIn”][contact-form-7 id=”2467″][vc_empty_space height=”44px”][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row foundry_padding=”pt0 pb0″ el_id=”best” el_class=”beest”][vc_column css_animation=”fadeInLeft” width=”1/3″][foundry_icon_box icon=”ti-id-badge” layout=”large-circular”]
How old is your audience?
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Is this for men, women, or both?
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Do you have some verbiage you’d like to use?
[/foundry_icon_box][vc_empty_space][/vc_column][/vc_row][vc_row foundry_padding=”pt0″ el_class=”beest”][vc_column css_animation=”fadeInLeft” width=”1/3″][foundry_icon_box icon=”ti-target” layout=”large-circular”]
Who would you like to hear this message?
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How do you want it to sound?
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Any other thoughts?
[/foundry_icon_box][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1520009453115{background-image: url(http://katzaudiology.wpengine.com/wp-content/uploads/2018/03/keyboard-studio.jpg?id=2012) !important;}”][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text=”Creative Best Practices” font_container=”tag:h2|text_align:center|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_separator color=”custom” border_width=”6″ el_width=”80″ accent_color=”#f95c2c” css=”.vc_custom_1538593674192{padding-right: 200px !important;padding-left: 200px !important;}”][vc_column_text css=”.vc_custom_1542368945690{padding-right: 200px ;padding-left: 200px ;}”]Our creative team specializes in crafting audio ads optimized to resonate with the listener through a personal, targeted listening experience. From strategic, imaginative script ideation to dynamic sound design and production, our team takes pride in creating audio advertising that’s innovative, relevant and effective.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” gap=”30″ el_id=”working”][vc_column_inner width=”1/3″ css=”.vc_custom_1538595938126{padding-top: 40px !important;padding-right: 25px !important;padding-bottom: 40px !important;padding-left: 25px !important;background-color: rgba(0,0,0,0.7) !important;*background-color: rgb(0,0,0) !important;}”][foundry_icon_box icon=”” title=”Growth of Digital Audio”]
Digital Audio has massive reach and growing penetration among internet users: Audiology reaches over 140 Million Monthly Unique Listeners.
[/foundry_icon_box][/vc_column_inner][vc_column_inner width=”1/3″ css=”.vc_custom_1538595926751{padding-top: 40px !important;padding-right: 25px !important;padding-bottom: 40px !important;padding-left: 25px !important;background-color: rgba(0,0,0,0.7) !important;*background-color: rgb(0,0,0) !important;}”][foundry_icon_box icon=”” title=”High Impact Digital Audio”]
Advertisers can choose to target Consumers specifically based on content, daypart, geographic location, and other criteria. Dynamically inserted ads can be served across a range of verticals, and targeted to a particular audience, time period, or reach and frequency objective.
[/foundry_icon_box][/vc_column_inner][vc_column_inner width=”1/3″ css=”.vc_custom_1538595915467{padding-top: 40px !important;padding-right: 25px !important;padding-bottom: 40px !important;padding-left: 25px !important;background-color: rgba(0,0,0,0.7) !important;*background-color: rgb(0,0,0) !important;}”][foundry_icon_box icon=”” title=”Maximize Effectiveness”]
Execute a true 1 to 1 engagement with consumers. No need to interact with device to engage with the digital message. Ads are on when screens are not.
[/foundry_icon_box][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” gap=”30″][vc_column_inner width=”1/3″ css=”.vc_custom_1538595938126{padding-top: 40px !important;padding-right: 25px !important;padding-bottom: 40px !important;padding-left: 25px !important;background-color: rgba(0,0,0,0.7) !important;*background-color: rgb(0,0,0) !important;}”][foundry_icon_box icon=”” title=”Considerations for Digital Audio Advertising Campaigns”]
→ Create an “audio first” environment with your message—connect with the listener through audio messaging.
→ Use creative that is specific to digital audio.
→ Use creative that is memorable and entertaining. Features may include Jingles or Sonic Identifiers
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→ Recognize the fact that the screen may in fact be turned off or not exist at all. Calls to action should not rely on a screen activation or companion banner interaction.
→ Create enticing offers that enable easy purchase decisions. Thought Starters: Sweepstakes & Coupon Codes, Social Integration through Photo Uploads and #Hashtags, Retailer Details, etc…
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Repurpose current traditional radio messaging for more consistent message delivery across multiple media platforms. Access consumers across more than 120 consumer electronics including Voice Assistants such as Amazon Alexa and Google Home.
[/foundry_icon_box][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text=”Creative Requirements” font_container=”tag:h2|text_align:center|color:%23000000″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_separator color=”custom” border_width=”6″ el_width=”80″ accent_color=”#f95c2c” css=”.vc_custom_1538593674192{padding-right: 200px !important;padding-left: 200px !important;}”][vc_column_text]
Audio Creative Requirements
| File Formats Accepted | Initial Dimensions (WxH in pixels) | Expansion Allowed? | Lengths | Bitrate | Max File Size | Max Frame rate | Impression Tracker | Click Tracker | 3rd Party Serving Allowed? | Asset Delivery Deadline |
| Audio (Pre, Mid, Post Roll) | ||||||||||
| MP3, .MP4, .AAC, .WAV, .OGG | N/A | No | :15 & :30 (:60 per request) | 196k mbs | 100MB | N/A | Yes | No | No | 2 days |
| Standard Banners/Mobile/Tablet | ||||||||||
| HTML, Jpeg, Gif | 300×250 | No | Static jpg back up | N/A | 150k | 24 fps | Yes | Yes | Yes | 2 days |
| HTML, Jpeg, Gif | 300×50 | No | Static jpg back up | N/A | 50k | 24 fps | Yes | Yes | Yes | 2 days |
| HTML, Jpeg, Gif | 320×50 | No | Static jpg back up | N/A | 50k | 24 fps | Yes | Yes | Yes | 2 days |
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DISPLAY CREATIVE OPPORTUNITY
| Creative dimensions | File types | File size | Third party impression tracking pixel (optional) | Click tracker (optional) |
| 300×250 | JPEG, GIF, HTML | Maximum 2MB | Yes | Yes |
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As with other mediums, there are numerous ways to evaluate the success of a Digital Audio advertising campaign. The Audio advertising space was first really put to significant use by the Direct Response (DR) community. DR advertisers track ad effectiveness in digital audio similarly to how they track other media — with custom offer codes, vanity URLs, and/or phone numbers (with those first two options being far more common than the third). DR companies can track success easily, because they can directly attribute sales to individual podcasts through those codes and URLs.
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